Unless you’ve been on holiday for the past few weeks you’ve probably heard of Pokémon Go, the latest craze sweeping the nation (in fact, you’ve probably heard about it even if you were on holiday). In this mobile game, players wander around the real world using the camera and GPS technology in their mobile phones to track down wild Pokémon creatures in an attempt to ‘catch them all’.
It’s largely harmless fun, designed to get people out and about but we are already seeing a number of ways that the game, and its popularity, are having an unexpected impact upon businesses. Is your business prepared for Pokémon Go?
How Does Pokémon Go Work?
Pokémon Go uses your phone’s GPS in much the same ways as Google Maps does, showing your current location upon a map of local roads, streets, and landmarks. Wild creatures called Pokémon appear on your map and by walking to where they are located in the real world, you can interact with them and attempt to add them to your collection.
Some Pokémon are found all over the place while others are much rarer, encouraging players to explore their local area to find them. Meanwhile, local landmarks are transformed into special areas where players can obtain helpful items or compete with others.
It’s simple, addictive fun, and incredibly popular too. But how can a mobile phone game like this affect your business?
Accidents May Happen
Pokémon Go has only been available for a few weeks and already there are dozens of stories of people injuring themselves by paying too much attention to their phones and not enough attention to their surroundings as they try to catch the best Pokémon.
What this means for your business, particularly if you have a shop floor or an area where members of the public can cross, is that you may find people who are apparently oblivious to what’s around them, and therefore a lot more likely to injure themselves.
This means you need to take even greater care to quickly remove or signpost any potential hazards as there’s a greater chance that an inattentive member of the public walking around with their phone out will slip on a spillage you haven’t cleaned up yet, or trip on a loose flooring tile you haven’t replaced yet. (more…)