GDPR as a Positive Opportunity: The Easy Path to Compliance

On 25 May 2018, the General Data Protection Regulation (GDPR) comes into effect in the EU and across the United Kingdom. The GDPR replaces the Data Protection Act (DPA) and ushers in expanded rights to individuals and their data, and places greater obligations on businesses and other entities that process personal data.

Even though GDPR compliance may seem like a daunting task, instead think of it as a positive opportunity. In fact, experts have argued that the GDPR is—in fact—a marketing opportunity. While competitors fret over how to comply, be proactive by cleaning your prospecting list, which will allow for targeted marketing that builds trust. (more…)

7 Tips to Obtain GDPR Consent

On 25 May 2018, the General Data Protection Regulation (GDPR) comes into effect, which expands the rights of individuals and their data while placing greater obligations on organisations that process personal data.

However, one of the most important GDPR changes involves strengthening consent standards. Failure to obtain proper consent to process data, which includes contacting individuals, could result in significant fines. The maximum fine tops out at €20 million, or 4 per cent of global turnover, whichever is higher. To help your organisation comply, here are seven practical tips on how to obtain consent: (more…)