We released a blog in mid -November regarding the new release of the John Lewis advert and how it didn’t add up. We looked in to the marketing strategies, questioning the techniques as the original advert only had 1 item you could buy.
Since the release of our blog, we have created large engagement on social media platforms and had a lot of feedback on the post, evening making front page news in a small insurance magazine.
We understood that it was a purely charitable advert, with a large chunk of money made going to AgeUK. Now, John Lewis have followed up the main advert by using small advert snippets to show some items they sell floating whilst attached to the balloon. (more…)