Marketing

How The John Lewis Advert Now Makes Sense…

We released a blog in mid -November regarding the new release of the John Lewis advert and how it didn’t add up. We looked in to the marketing strategies, questioning the techniques as the original advert only had 1 item you could buy.

Since the release of our blog, we have created large engagement on social media platforms and had a lot of feedback on the post, evening making front page news in a small insurance magazine.

We understood that it was a purely charitable advert, with a large chunk of money made going to AgeUK. Now, John Lewis have followed up the main advert by using small advert snippets to show some items they sell floating whilst attached to the balloon. (more…)

Why Social Media Is Important For Your Business

With social media’s exploding popularity, it is increasingly risky for businesses to ignore this medium. Whether promoting a new service or gauging consumer reactions, companies today are potentially behind the times if they are not yet involved in social media.

This article shares more of the advantages of integrating social media with your business.

Why Is Social Media So Important?
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How The John Lewis Christmas Advert Doesn’t Quite Add Up…

So it’s coming up to that time of year again – Christmas’. The John Lewis advert is one of the most anticipated parts of the lead up to the big day, building a huge reputation on simply brilliant advertising. As afternoon struck on Friday, the hashtag #manonthemoon had already racked up over 42,000 mentions across all social media platforms – Crazy considering last year’s Monty the Penguin advert had thousands less at the same stage.

But is it really ‘brilliant advertising’, (more…)