We released a blog in mid -November regarding the new release of the John Lewis advert and how it didn’t add up. We looked in to the marketing strategies, questioning the techniques as the original advert only had 1 item you could buy.
Since the release of our blog, we have created large engagement on social media platforms and had a lot of feedback on the post, evening making front page news in a small insurance magazine.
We understood that it was a purely charitable advert, with a large chunk of money made going to AgeUK. Now, John Lewis have followed up the main advert by using small advert snippets to show some items they sell floating whilst attached to the balloon.
Furthermore, they now have a special dedicated section on their website, creating merchandise available to buy in the link here http://www.johnlewis.com/browse/christmas/the-man-on-the-moon/_/N-7dja?intcmp=motm_hub_footer_061115. After questioning their marketing techniques, we can now safely say they have done a great job by following up by showing more focus towards what they actually sell.
Supermarket store Aldi have also got on board by making their very own ‘spoof’ version, using light hearted teasing towards John Lewis, showing that you can pay less at Aldi for the telescope than at John Lewis. Watch here if you haven’t already seen it! https://www.youtube.com/watch?v=wzsMiCBzciY
I think we were always in agreement that John Lewis delivered yet another spectacular Christmas advert for 2015, especially using mini follow up snippets to show items such as a GoPro floating with the balloon.