Skip to content
  • Home
  • About
    • Our Management Team
    • Culture & Values
  • Blog
  • Claims
  • Contact
  • Privacy
  • Personal
    • Car
    • Home
    • Van
  • Business
    • Business Insurance Packages
    • Contractors
    • Cyber
    • Fleet
    • Motor Trade
    • Professional Indemnity
    • Property Owners
    • Retail, Offices & Licensed Trade
    • Tradesmen
Risk Management

Construction Design and Management Regulations Training HSE Fire Risk Assessment and Fire Warden training Manual Handling including Manual Handling Risk Assessment Risk Assessment Training info@bennettchristmas.com 01444 810 088

  • Home
  • About
  • Business
  • Personal
  • Risk Management
  • Offshore & Marine
  • Claims
  • Blog
  • Contact
  • Privacy
Bennett Christmas logo
Bennett Christmas logo
  • Home
  • About
  • Business
  • Personal
  • Risk Management
  • Offshore & Marine
  • Claims
  • Blog
  • Contact
HOW THE JOHN LEWIS CHRISTMAS ADVERT DOESN’T QUITE ADD UP…

HOW THE JOHN LEWIS CHRISTMAS ADVERT DOESN’T QUITE ADD UP…

Categories

  • Business
  • Personal
  • Bennett Christmas News
  • Insurance Industry News
  • In the Press
  • General
  • Culture and Values
  • Charity
  • Cyber
  • Home
  • Motor
  • Travel
  • Health & Safety
  • High Net Worth
  • Security
  • Buildings and Contents
  • Property
  • Christmas
  • Featured
  • Uncategorised

Archives

  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • 2020
  • 2019
  • 2018
  • 2017
  • 2016
11th November 2015

So it’s coming up to that time of year again – Christmas’. The John Lewis advert is one of the most anticipated parts of the lead up to the big day, building a huge reputation on simply brilliant advertising. As afternoon struck on Friday, the hashtag #manonthemoon had already racked up over 42,000 mentions across all social media platforms – Crazy considering last year’s Monty the Penguin advert had thousands less at the same stage.

But is it really ‘brilliant advertising’, when the only item being sold in store from the advert is the telescope that the young girl uses, priced at £99.95? In addition, John Lewis are to have said that the telescope the old man receives isn’t even available to buy at all! When we consider that the advert was said to have cost a mere £7million to create, it’s hard to see how they will make back the money in sales compared to last year, where John Lewis sold £18 million off the back of stuffed Monty the Penguin toys.

The company of course have backed up their marketing techniques and gone on to say “it’s about having an emotional connection with the shopper to reinforce the brand, which can have a halo effect into the following year.” The department store is “not looking for someone to come into the store and buy the following day,” according to experts.

It’s hard to imagine they will beat last year’s penguin sales by selling 180,000 telescopes. This seems like a shame, considering that John Lewis are donating a percentage of profits made from Man on the Moon to Age UK.

Taking all of this in to account, it hasn’t stopped the majority of us falling in love with yet another advert of theirs, long may they continue.

If you haven’t seen it yet, watch the advert here.

Related articles

WINTER TRAVEL TIPS TO SAVE YOU MONEY

Although it’s easy to get caught up in the excitement of planning a winter holiday, don’t forget to sort your travel money and insurance as well.

Read More
Read More

An early Bennett Christmas present for charity

Check out how we've decided to scrap the usual corporate Christmas Card and instead use the costs of £750 donation to each of the well-known Sussex charities

Read More
Read More

BLACK FRIDAY – HOW TO SHOP AND IS IT REALLY WORTH IT?

Black Friday is an American shopping event that happens on the first Friday after thanksgiving.

Read More
Read More

DRIVERS AREN’T READY WHEN WINTER BITES

Nearly half of all UK drivers don’t conduct an annual inspection to make sure that their vehicle is ready for winter, according to Highways England

Read More
Read More

12 DAYS OF BENNETT CHRISTMAS

This year we will be running ’12 days of Bennett Christmas’ on social media, starting from 1st December.

Read More
Read More

INSURING YOUR CHRISTMAS

Leaving empty boxes for expensive presents out in the street and having fairy lights on all hours are two risks which you’re unlikely to come across any other time of the year.

Read More
Read More

GREAT EFFORT FOR CHARITY BY STAFF!

Tuesday 15th December saw the office scrap the suits for a day and chuck on their onesie, all for a great cause – to raise money for St Peters & St James Hospice, a local charity from Burgess Hill.

Read More
Read More

4 TOP TIPS FOR SAVING MONEY DURING THE FESTIVE SEASON

As the festive season approaches, be sure to use these four tips to save money during one of the most expensive times of the year

Read More
Read More

THE OFFICE MANNEQUIN CHALLENGE

Read More
Read More

HAVE FUN THIS CHRISTMAS BUT STAY HEALTHY!

The festive season brings to mind thoughts of family, friends, fun and food. However, people often struggle to maintain their waistlines while surrounded by tempting treats.

Read More
Read More

HOW THE JOHN LEWIS ADVERT NOW MAKES SENSE…

We released a blog in mid -November regarding the new release of the John Lewis advert and how it didn’t add up.

Read More
Read More

LOWERING DEBT AFTER THE FESTIVE SEASON

Feeling bogged down by debt after a hectic and expensive festive season? Try these simple tips to lower debt and start 2017 with your finances in check.

Read More
Read More

HOW THE JOHN LEWIS CHRISTMAS ADVERT DOESN’T QUITE ADD UP…

So it’s coming up to that time of year again – Christmas’. The John Lewis advert is one of the most anticipated parts of the lead up to the big day, building a huge reputation on simply brilliant advertising.

Read More
Read More

BENNETT CHRISTMAS – CHRISTMAS UPDATE!

As if BC couldn’t get any more Christmassy, the 20th December just got even more exciting. For those who do not wish to embrace Christmas yet, tough luck.

Read More
Read More

10 CHRISTMAS JOBS WHICH TAKE LONGER THAN CHECKING YOUR INSURANCE

There is something about Christmas that makes most of us want to cram in as many tasks as humanly possible

Read More
Read More
Company logo
  • Home
    • About
    • Blog
    • Claims
    • Culture and Values
    • Our Management Team
  • Personal
    • Car
    • Home
    • Van
  • Privacy
  • Modern Slavery Act State
  • Cookie Policy
  • Sitemap
  • COVID-19: Financial Difficulties
  • Business
    • Business Insurance Packages
    • Contractors
    • Cyber
    • Fleet
    • Motor Trade
    • Professional Indemnity
    • Property Owners
    • Retail, Offices & Licensed Trade
    • Tradesman Insurance
  • Risk Management
    • Health & Safety Advisors
    • Health & Safety in Construction
    • What we offer
    • Training
    • What is Risk Management?
Contact

1 Oak House,
Woodlands Court,
Albert Drive,
Burgess Hill,
West Sussex,
RH15 9TN

info@bennettchristmas.com
01444 810 088

Ethos Broking Logo

Bennett Christmas Insurance Brokers Ltd. Authorised and regulated by the Financial Conduct Authority (FCA). Reg'd Office: Hexagon House, Grimbald Crag Close, Knaresborough HG5 8PJ. Reg'd in England no. 05402688

Website designed and developed by Broker Network © Copyright 2021.

We use cookies to enhance your experience on this website. Please refer to our Cookie Policy for guidance on managing cookies and for further information about the cookies we use.Accept All CookiesCookie Policy